Privacy Policy

Better Chinese is committed to protecting the online safety and privacy of children. This policy statement provides our visitors with an overview of the measures we have taken to provide a safe environment for everyone.
This Privacy Policy applies to the use and sharing of personally identifiable information collected on and after the date that this Privacy Policy is posted. Once the guest has accepted these terms and conditions, this Privacy Policy will also apply to personally identifiable information collected from that guest prior to the date that this Privacy Policy is posted.
As used in this Privacy Policy, Better Chinese Ltd ("Better Chinese") includes,,, Better Chinese LLC and others affiliated with Better Chinese Ltd. (each a "BETTER CHINESE Site"). BETTER CHINESE is operated by Better Chinese Ltd. and its affiliates (collectively referred to herein as "we," "us," or "our").
When this Privacy Policy uses the term "personally identifiable information," we mean information that identifies a particular individual, such as the individual's name, postal address, e-mail address, and telephone number. When other information, such as, for example, consumer product preferences, or number of children, is directly associated with personally identifiable information, this other information also becomes personally identifiable information for purposes of this Privacy Policy. Personally identifiable information is sometimes referred to in this Privacy Policy as "personal information." Finally, the terms of this Privacy Policy are subject to all applicable laws.
User Information Collected 
Much of the personally identifiable information we receive comes directly from members and guests who are interested in obtaining various products and services from us. Typically, this information includes the guest's name, postal address, e-mail address, and telephone number. We may also collect other types of information such as gender, age, which we may associate with personally identifiable information. If you purchase products or services from us, we'll note, for example, credit card information, the type of services or products ordered or purchased, and the date of the order or purchase. We collect personal information when you register on, log on, or visit our Web sites.
We collect information through technology to make our sites more interesting and useful to you. For instance, when you come to one of our sites, we collect your IP address. An IP address is often associated with the portal through which you enter the Internet, like your ISP (Internet service provider), your company, or your university. Standing alone, your IP address is not personally identifiable. At times, we also use IP addresses to collect information regarding the frequency with which our guests visit various parts of our sites. We may combine this information with personally identifiable information.
Our Web sites also use cookies. Cookies are pieces of information that a Web site sends to your computer while you are viewing the Web site. You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. Our Web sites use a variety of technical methods for tracking purposes, including Web beacons. Web beacons are small pieces of data that are embedded in images on the pages of Web sites. We also use these technical methods to analyze the traffic patterns on our Web sites, such as the frequency with which our users visit various parts of our Web sites. These technical methods may involve the transmission of information either directly to us or to another party authorized by us to collect information on our behalf. We also use these technical methods in HTML e-mails that we send our guests to determine whether our guests have opened those e-mails and/or clicked on links in those e-mails. The information from use of these technical methods may be collected in a form that is personally identifiable.
We may supplement personally identifiable information that we have collected directly from our guests with other information that we obtain from third parties and other divisions of Better Chinese. In addition, we may obtain information about individuals who are not yet users of our Web sites or guests of Better Chinese. In addition, when we associate information that we obtain from third parties or other members of Better Chinese Ltd. with personally identifiable information that we have collected under this Privacy Policy, we will treat the acquired information like the information that we collected ourselves and, except as permitted by this Privacy Policy, the information will not be shared with third parties.
As described in detail below, Better Chinese may use your personally identifiable information in many ways, including sending you promotional materials. (By "promotional materials," we mean communications that directly promote the use of our Web sites, or the purchase of products or services.) As outlined below, you may "opt-out" of certain uses of your personal information.
Personally identifiable information collected under this Privacy Policy is shared among and used by Better Chinese companies for many purposes. For example, we may use your personal information to send you promotional materials about goods and services (including special offers and promotions) offered by the Better Chinese family of companies. These promotional materials may be sent to you by postal mail, e-mail or other means. You may opt-out of receiving these communications as provided below. When you purchase or request products or services from Better Chinese, promotional materials may accompany delivery of that product or service. We refer to sending you promotional materials in these circumstances as "Fulfillment Uses" of your personal information. Because these promotional materials accompany products or services that you have requested, your opt-outs for Individual Better Chinese companies detailed below will not apply to any of these Fulfillment Uses.
Better Chinese may also use your personal information for many purposes other than sending you promotional materials. (We refer to all of these types of uses of your personal information that do not involve the sending of promotional materials as "Operational Uses.") For example, we may use your information to complete transactions requested by you (such as your purchase of a product or service offered on our Web sites), or to send you administrative communications either about your account with us or about features of our Web sites, including any future changes to this Privacy Policy.
Finally, Better Chinese may take your personally identifiable information and make it non-personally identifiable, either by combining it with information about other individuals (aggregating your information with information about other individuals), or by removing characteristics (such as your name) that make the information personally identifiable to you (de-personalizing your information). Given the nature of this information, there are no restrictions under this Privacy Policy upon the right of Better Chinese to aggregate or de-personalize your personal information, and Better Chinese may use and/or share with third parties the resulting non-personally identifiable information in any way.
Better Chinese hires companies to help deliver products or services, such as the e-store order fulfillment house and shipping companies that deliver packages. Your opt-out choices below will not apply to sharing by Better Chinese of your personal information with any of these companies. Nonetheless, except as separately permitted by other provisions of this Privacy Policy, these companies are allowed to gather, receive, and use your information only for the purposes described in this paragraph or as required by law.
From time to time, we may purchase a business or sell one or more of our businesses and your personally identifiable information may be transferred as a part of the purchase or sale. In the event that we purchase a business, the personally identifiable information received with that business would be treated in accordance with this Privacy Policy, if it is practicable and permissible to do so. In the event that we sell a business, we will include provisions in the selling contract requiring the purchaser to treat your personally identifiable information in the same manner required by this Privacy Policy (including any amendments to this Privacy Policy). In light of this protection, your opt-out choices will not affect our right to transfer your information to a purchaser in these circumstances.
Regardless of any opt-out choices that you make Better Chinese will disclose personal information when it believes in good faith that such disclosures (a) are required by law, including, for example, to comply with a court order or subpoena, or (b) will help to: enforce our Terms of Use; enforce contest, sweepstakes, promotions, and/or game rules; protect your safety or security, including the safety and security of property that belongs to you; and/or, protect the safety and security of our Web sites, Better Chinese, and/or third parties, including the safety and security of property that belongs to Better Chinese or third parties.
Better Chinese: You may choose to opt-out of receiving promotional materials from members of Better Chinese companies. This opt-out choice is found on each of our Web sites. Please keep in mind that any opt-out choices you make will not apply in situations where (a) you either have made, simultaneously make, or later make a specific request for information from a member of the Better Chinese family of Companies, (b) Better Chinese uses your personal information for either "Operational Uses" or "Fulfillment Uses", (c) Better Chinese shares your personal information under the provisions above with respect to "Companies That Facilitate Communications and Transactions With You," "Purchase or Sale of Businesses," or "Disclosures Required By Law and Disclosures to Help Protect the Security and Safety of Our Web Sites, Better Chinese and Others."
Finally, if you do not exercise your opt-out choices upon registration or initial log-in at our Web sites, it may take up to ninety (90) days for your opt-out choices to be fully effective. Our systems require time to update, and promotional mailings using personal information shared before your opt-out may already be in process. Thus, you might continue to receive promotional materials from Better Chinese based upon the personal information you have provided under this Privacy Policy for up to ninety (90) days.
The security and confidentiality of your information is extremely important to us. We have implemented technical, administrative, and physical security measures to protect guest information from unauthorized access and improper use. From time to time, we review our security procedures in order to consider appropriate new technology and methods. Please be aware though that, despite our best efforts, no security measures are perfect or impenetrable.
You can access and update the contact information you gave us during registration (that is, your postal address, e-mail address, or any other information that would directly enable us to contact you), or modify your opt-out choices, by going to our member services centers. Simply click on the link marked Log In on our Web sites, and then enter your member name and password. There are instructions on the start page of the link above to help you recover your password if you've forgotten it. If you need to recover your password, you can also contact us via e-mail at for lost passwords. Please include information in the e-mail that will help us identify your account so we can assist you with your request. We may also provide you an opportunity to update your contact information and/or modify your opt-out choices by sending you an e-mail or other communication that invites your response. Finally, you may unsubscribe from certain e-mail communications by clicking on unsubscribe links in those e-mails.
We may amend this Privacy Policy at any time. If we make any material changes in the way we collect, use, and/or share your personal information, we will notify you by sending you an e-mail at the last e-mail address that you provided us, and/or by prominently posting notice of the changes on the Web sites covered by this Privacy Policy. Any material changes to this Privacy Policy will be effective upon the earlier of thirty (30) calendar days following our dispatch of an e-mail notice to you or thirty (30) calendar days following our posting of notice of the changes on the Web sites covered by this Privacy Policy. Please note that, at all times, you are responsible for updating your personal information to provide us your current e-mail address. In the event that the last e-mail address that you have provided us is not valid, or for any other reason is not capable of delivering to you the notice described above, our dispatch of the e-mail containing such notice will nonetheless constitute effective notice of the changes described in the notice. In any event, changes to this Privacy Policy may affect our use of personal information that you provided us prior to our notification to you of the changes. If you do not wish to permit changes in our use of your information, you must notify us prior to the effective date of the changes that you wish to deactivate your account with us.
Childs can explore the DEMO sections of our websites without any personal information being collected. We do not collect personal information from children unless their parent or guardian registers on Better Chinese sites. The only information we collect from children during our registration process is a child's first name, parent's e-mail address, child's birth date, member name, and password. We collect birth dates to validate the ages of our guests, including children. We do not collect any other personally identifiable information from children during our registration process. Note that all sites that are directed to children under 13 are prohibited by law from conditioning a child's participation in an online activity on the child's providing more personal information than is reasonably necessary.
We may collect personal information from parents in order to allow children to participate in our Web sites. These features may include instant message chatting, sending e-mail, posting on message boards, interacting with pen-pals, and other similar activities. In the course of a child's participation in these features, a child may also provide us additional information about himself or herself, such as the contents of his or her chat or message board postings. If a parent allows us to collect personal information about their child, we may link certain information collected through to that personal information.
We may collect a child's e-mail address from the parent in order to send the child a newsletter. In addition, personal information regarding a child may be disclosed in the course of a child's participation in certain interactive features such as message boards and pen pal services.
We do not share any information about a child with any third parties unless the disclosure is reasonably necessary: to comply with law, including, for example, to comply with a court order or subpoena; to enforce our Terms of Service, or to protect the safety and security of our Guests and our Web sites.
At any time parents can refuse to permit us to collect further personal information from their child and can request that any personal information we have collected be deleted from our records. We use two methods to allow parents to access, change, or delete the personally identifiable information that we have collected from their children.

  • A parent can access, change, or delete his or her child's personal information by logging on to the child's account at the Member Log In page. The parent will need to have their child's member name and password. There are instructions on the Your Account home page explaining how to recover a password if the child has forgotten it.
  • A parent can contact our customer service department to access, change, or delete the personal information that we have collected from his or her child by sending an e-mail to insert email. Please include the child's member name and the parent's e-mail address in the e-mail so that we can better assist you with your inquiry or request.

We may amend our Children's Privacy Policy at any time. We will provide parents notice by e-mail of any material changes in the way we intend to collect, use, and/or share child's personal information. Please note that, at all times, parents should update their personal information to provide us current e-mail addresses. We will apply material changes in our Child's Privacy Policy only in conformance with applicable law, including any applicable provisions of COPPA that require parental consent.